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~person:"Dwivedi, Abhishek"
~person:"Hennigs, Nadine"
~person:"John, Deborah Roedder"
~subject:"Food retailing"
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The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
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