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~person:"Dwivedi, Abhishek"
~person:"Johnson, Lester W."
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand image
Brand management
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Brand equity
4
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2
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Dwivedi, Abhishek
Johnson, Lester W.
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Christodoulides, George
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Kaufmann, Hans Rüdiger
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4
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Augusto, Mário Gomes
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Barrio-García, Salvador del
3
Butt, Muhammad Mohsin
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Chahal, Hardeep
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Ekinci, Yuksel
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Gray, David
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Iglesias, Oriol
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Lambkin, Mary
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Luce, Fernando Bins
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Markovic, Stefan
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Mathur, Manisha
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Mirzaei, Abas
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Mishra, Abhishek
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Tran Trung Vinh
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Verma, Priyanka
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The journal of brand management : an international journal
2
Australasian marketing journal
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
2
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
3
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
4
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
5
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
6
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
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