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~person:"Dwivedi, Abhishek"
~subject:"Brand image"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand image
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2
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Aufsatz in Zeitschrift
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Dwivedi, Abhishek
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
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Wong, IpKin Anthony
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Berenguer Contrí, Gloria
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Johnson, Lester W.
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Kaufmann, Hans Rüdiger
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Keller, Kevin Lane
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Khan, Bilal Mustafa
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Rahman, Mahabubur
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Shuv-Ami, Avichai
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Anabila, Peter
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Augusto, Mário Gomes
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Barrio-García, Salvador del
3
Butt, Muhammad Mohsin
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Chahal, Hardeep
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Ekinci, Yuksel
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Gray, David
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Iglesias, Oriol
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Lambkin, Mary
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Luce, Fernando Bins
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Markovic, Stefan
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Mathur, Manisha
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Mirzaei, Abas
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Mishra, Abhishek
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Oliveira, Marta Olivia Rovedder de
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Tran Trung Vinh
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Verma, Priyanka
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Abdul Rahman Zahari
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Australasian marketing journal
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The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
2
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
3
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
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