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~person:"Dwivedi, Abhishek"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
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Dwivedi, Abhishek
Han, Heesup
13
Loureiro, Sandra Maria Correia
13
Sarkar, Abhigyan
13
Ahn, Jiseon
9
Bagozzi, Richard P.
8
Hyun, Sunghyup Sean
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The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of marketing theory and practice : JMTP
1
Services marketing quarterly
1
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ECONIS (ZBW)
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1
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
4
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
5
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
6
Self-brand connection with service brands : examining relationships with performance satisfaction, perceived value, and brand relationship quality
Dwivedi, Abhishek
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010346096
Saved in:
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