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~person:"Dwivedi, Yogesh Kumar"
~person:"Hosseini, M. Reza"
~subject:"Computerspiel"
~subject:"Germany"
~subject:"Virtuelles Team"
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Dwivedi, Yogesh Kumar
Hosseini, M. Reza
Castronova, Edward
18
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7
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6
Lehdonvirta, Vili
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ECONIS (ZBW)
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Virtuality of hybrid design teams within the construction context : a conceptual model
Hosseini, M. Reza
;
Chileshe, Nicholas
;
Baroudi, Bassam
; …
- In:
International journal of project organisation & …
9
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011778312
Saved in:
4
Evaluating virtuality in teams : a conceptual model
Hosseini, M. Reza
;
Zuo, Jian
;
Chileshe, Nicholas
; …
- In:
Technology analysis & strategic management
27
(
2015
)
4
,
pp. 385-404
Persistent link: https://www.econbiz.de/10010517256
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