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~person:"Dwivedi, Yogesh Kumar"
~person:"Kuntze, Oscar-Erich"
~person:"Ludwig, Udo"
~person:"Wicker, Pamela"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Evaluation"
~subject:"Finnland"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Dwivedi, Yogesh Kumar
Kuntze, Oscar-Erich
Ludwig, Udo
Wicker, Pamela
Filieri, Raffaele
19
Laroche, Michel
19
Nierhaus, Wolfgang
19
Law, Chun Hung Roberts
18
Flavián Blanco, Carlos
17
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13
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ECONIS (ZBW)
35
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual
world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
7
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
8
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
9
The effects of training satisfaction and weather on revisiting sport events and their monetary value : the role of attribute non-attendance
Whitehead, John C.
;
Wicker, Pamela
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296713
Saved in:
10
Estimating willingness to pay for a cycling event using a willingness to travel approach
Whitehead, John C.
;
Wicker, Pamela
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 160-169
Persistent link: https://www.econbiz.de/10011775112
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