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~person:"Dwivedi, Yogesh Kumar"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Market research"
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B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Market research
Marketing
150
Theorie
75
Theory
75
Marktforschung
72
Marketingmanagement
66
Marketing management
63
Consumer behaviour
49
Marketing theory
39
Marketingtheorie
39
Online-Marketing
33
Relationship marketing
33
Deutschland
32
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32
Internet marketing
31
Werbung
25
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23
Social web
23
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22
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22
Markenführung
22
Business-to-business marketing
20
Lieferantenmanagement
19
Supplier relationship management
19
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18
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17
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16
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16
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14
Business economics
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English
107
German
39
Author
All
Dwivedi, Yogesh Kumar
Malhotra, Naresh K.
Pepels, Werner
Homburg, Christian
157
Bruhn, Manfred
121
Kumar, V.
105
Huber, Frank
100
Herrmann, Andreas
99
Bauer, Hans H.
87
Wiedmann, Klaus-Peter
85
Han, Heesup
84
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
65
Mattila, Anna S.
62
Hollebeek, Linda D.
60
Krafft, Manfred
60
Sheth, Jagdish N.
60
Loureiro, Sandra Maria Correia
54
Palmatier, Robert W.
53
Walsh, Gianfranco
52
Gierl, Heribert
51
Backhaus, Klaus
50
Grewal, Dhruv
49
Piller, Frank T.
48
Thaichon, Park
47
Stauss, Bernd
46
Albers, Sönke
45
Vrontis, Demetris
45
Gustafsson, Anders
44
Mittal, Vikas
44
Phau, Ian
44
Gil Saura, Irene
43
Ko, Eunju
42
Svensson, Göran
42
Woodside, Arch G.
42
Bang, Nguyen
41
Decker, Reinhold
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Bagozzi, Richard P.
39
Neslin, Scott A.
39
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Duncker & Humblot
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Review of marketing research
12
Journal of business research : JBR
10
Journal of retailing and consumer services
9
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Organisation und praktische Anwendung
5
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Legends in marketing
3
Psychology & marketing
3
Review of Marketing Research Ser.
3
Technological forecasting & social change : an international journal
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Research and the development of pedagogical materials : working papers
2
The marketing review
2
Verfahren, Datenauswertung, Ergebnisdarstellung
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
145
Other ZBW resources
1
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146
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1
Green brand identity and B2B channel partners' tactical green
marketing
orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
7
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
8
Guest editorial: artificial intelligence for B2B
marketing
: challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
9
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
10
Editorial introduction: advances in theory and practice of digital
marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
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