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~person:"Dwivedi, Yogesh Kumar"
~person:"Ravallion, Martin"
~person:"Wei, Shang-jin"
~subject:"Globalisierung"
~subject:"Social web"
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Dwivedi, Yogesh Kumar
Ravallion, Martin
Wei, Shang-jin
Kose, M. Ayhan
123
Asongu, Simplice
77
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66
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65
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59
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57
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49
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47
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46
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41
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37
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ECONIS (ZBW)
93
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
3
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual
world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
Impact of fake news on firm performance during COVID-19 : an assessment of moderated serial mediation using PLS-SEM
Khan, Eijaz Ahmed
;
Chowdhury, Md Maruf Hossan
;
Hossain, …
- In:
International journal of physical distribution and …
53
(
2023
)
7/8
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014331844
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Fake news believability : the effects of political beliefs and espoused cultural values
Gupta, Manjul
;
Dennehy, Denis
;
Parra, Carlos M.
; …
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014303184
Saved in:
9
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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