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~person:"Dwivedi, Yogesh Kumar"
~subject:"Computerspiel"
~subject:"Germany"
~subject:"Virtuelles Team"
~subject:"augmented reality"
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Dwivedi, Yogesh Kumar
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How can virtual and augmented reality facilitate international business?
Kshetri, Nir
;
Dwivedi, Yogesh Kumar
- In:
Thunderbird international business review
66
(
2024
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10014507691
Saved in:
3
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
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