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~person:"Dwivedi, Yogesh Kumar"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
63
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63
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Amtsdruckschrift
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Dissertation u.a. Prüfungsschriften
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Dwivedi, Yogesh Kumar
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Walsh, Gianfranco
49
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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34
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Journal of business research : JBR
10
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
6
European journal of marketing : EJM
5
Information systems management
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
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Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
63
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
10
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
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