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~person:"Dwivedi, Yogesh Kumar"
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Consumer behaviour
67
Konsumentenverhalten
67
Innovation adoption
19
Innovationsakzeptanz
19
Internet marketing
14
Online-Marketing
14
Social Web
14
Social web
14
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10
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70
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Dwivedi, Yogesh Kumar
Agarwal, Sumit
162
Blundell, Richard W.
122
Belk, Russell W.
120
Han, Heesup
119
Zinman, Jonathan
116
Lusk, Jayson L.
111
Grunert, Klaus G.
107
Mattila, Anna S.
106
Georgarakos, Dimitris
98
Huber, Frank
94
Bauer, Hans H.
93
Gierl, Heribert
92
Phau, Ian
88
Stavins, Joanna
87
Weber, Michael
87
Attanasio, Orazio P.
86
Pistaferri, Luigi
86
Spiller, Achim
86
Jappelli, Tullio
84
Wiedmann, Klaus-Peter
84
Herrmann, Andreas
83
Cherchye, Laurens
80
Foxall, Gordon R.
79
Grewal, Dhruv
79
Nayga, Rodolfo M.
79
Gorodnichenko, Yuriy
78
Sheth, Jagdish N.
77
Usman, Osly
77
Rock, Bram de
76
Wansink, Brian
75
Coibion, Olivier
74
Karlan, Dean
74
Bagozzi, Richard P.
73
Inderst, Roman
73
Reisch, Lucia A.
73
Vermeulen, Frederic
73
Khare, Arpita
72
Janssen, Maarten C. W.
71
Parker, Jonathan A.
70
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Journal of business research : JBR
10
Journal of retailing and consumer services
10
International journal of Indian culture and business management
8
The marketing review
6
European journal of marketing : EJM
5
Information systems management
5
Technological forecasting & social change : an international journal
4
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
European journal of innovation management : EJIM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
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International journal of retail & distribution management
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Journal of consumer behaviour
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of strategic marketing
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Operations management research : OMR ; advancing practice through theory
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Springer briefs in business
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ECONIS (ZBW)
70
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70
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1
Metaverse marketing : how the metaverse will shape the future of
consumer
research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
4
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
5
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities &
consumer
-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Examining the role of
consumer
motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
8
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
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