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~person:"Eason, C. Clifton"
~source:"econis"
~subject:"Altruismus"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Reward me, charity, or both? : the impact of fees and benefits in loyalty programs
Eason, C. Clifton
;
Bing, Mark N.
;
Smothers, Jack
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011313599
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