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~person:"Ebersbach, Lydia"
~subject:"Advertising effects"
~subject:"Home appliance industry"
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Advertising effects
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Ebersbach, Lydia
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Miele : mit allen Sinnen erleben - Markenpräsentation und Premium-Positionierung am Point of Sale
Bazzi, Reto
;
Melzer, Martin
;
Ebersbach, Lydia
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 159-168)
.
2010
Persistent link: https://www.econbiz.de/10009011563
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