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~person:"Ebersperger, Ralf"
~person:"Stübben, Felix"
~person:"Yılmaz, Çengiz"
~subject:"Advertising effects"
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The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation
Alniacik, Umit
;
Yılmaz, Çengiz
- In:
Amfiteatru economic : an economic and business research …
14
(
2012
)
31
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009789177
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