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~person:"Echebarria, Carmen"
~person:"Hogg, Margaret K."
~person:"Kim, Jiyeon"
~subject:"Social marketing"
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European journal of marketing : EJM
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ECONIS (ZBW)
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Networks : a social marketing tool
Barrutia, José M.
;
Echebarria, Carmen
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 324-343
Persistent link: https://www.econbiz.de/10009718524
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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