Tellis Gerard J.; Eden, Yin; Rakesh, Niraj - In: GfK Marketing Intelligence Review 2 (2010) 2, pp. 8-15
In recent years, with some early entrants to a market commanding huge market shares, critics have wondered whether the best quality products win in the market place. Early entrants can gain a position of wide-spread acceptance among users. The fact that a critical mass already uses the product...