Daidj, Nabyla; Egert, Charles - In: Journal of Research in Marketing and Entrepreneurship 20 (2018) 1, pp. 99-120
Purpose: The purpose of this research paper is to discuss the evolution in business models (BM) of one key player (Netflix) in the French online streaming video services market. Design/methodology/approach: The paper is based on a qualitative approach (Netflix case study based on secondary...