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~person:"Eggert, Andreas"
~subject:"Brand management"
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Marketing theory
Betriebliche Wertschöpfung
2
Marketingtheorie
2
Service-Dominant Logic
2
Service-dominant logic
2
Value creation
2
B-to-B-Marketing
1
Beziehungsmarketing
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Business-to-business marketing
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Customer value
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Kundenwert
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Lieferantenmanagement
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Relationship marketing
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Theory of value
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Aufsatz in Zeitschrift
Collection of articles of several authors
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Eggert, Andreas
Vargo, Stephen L.
22
Lusch, Robert F.
18
Akaka, Melissa Archpru
7
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
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Edvardsson, Bo
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Frow, Pennie
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Grönroos, Christian
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Hughes, Tim
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Payne, Adrian
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Ranjan, Kumar Rakesh
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Read, Stuart
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Shulga, Lenna V.
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Skålén, Per
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Wieland, Heiko
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Aarikka-Stenroos, Leena
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Aitken, Robert
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Albinsson, Pia A.
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Alexander Joseph Ibnu Wibowo
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Andreini, Daniela
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Andreu, Luisa
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Ballantyne, David
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Barrutia, José M.
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Dai, Hua
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Haase, Michaela
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Harrington, Robert J.
2
Hilton, Toni
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Hu, Tao
2
Hunt, Shelby D.
2
Jaakkola, Elina
2
Line, Nathaniel D.
2
Makkonen, Hannu
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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