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~person:"Eggert, Andreas"
~subject:"Globalisierung"
~subject:"Kundenwert"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Value Chain"
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Globalisierung
Kundenwert
Betriebliche Wertschöpfung
8
Value creation
8
Customer value
6
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Service-Dominant Logic
2
Service-dominant logic
2
Value in use
2
Value proposition
2
Co-creative encounters
1
Customer integration
1
Inter-organizational relationships
1
Kundenintegration
1
Learning
1
MOA framework
1
Marketing strategy
1
Multilevel path modeling
1
Sales
1
Salespeople
1
Selling
1
Structural equation model
1
Strukturgleichungsmodell
1
Theory of value
1
Value
1
Value in exchange
1
Value proposition development
1
Value proposition implementation
1
Value propositions
1
Value-based selling
1
Verkauf
1
Verkaufspersonal
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Amtsdruckschrift
Article
Aufsatz in Zeitschrift
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6
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English
6
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Eggert, Andreas
Gereffi, Gary
14
Ponte, Stefano
12
De Marchi, Valentina
10
Keränen, Joona
8
Wolszczak-Derlacz, Joanna
8
De Backer, Koen
7
Reddy, Ketan
7
Strange, Roger
7
Van Assche, Ari
7
Giovannetti, Giorgia
6
Kleinaltenkamp, Michael
6
Marvasi, Enrico
6
Miroudot, Sébastien
6
Petersen, Bent
6
Sasidharan, Subash
6
Ali-Yrkkö, Jyrki
5
Banga, Karishma
5
Buckley, Peter J.
5
Edvardsson, Bo
5
Frow, Pennie
5
Grönroos, Christian
5
Le Thanh Ha
5
Lee, Joonkoo
5
Madhani, Pankaj M.
5
McColl-Kennedy, Janet R.
5
Meng, Bo
5
Mudambi, Ram
5
Ngoc Thang Doan
5
Pavida Pananond
5
Payne, Adrian
5
Shamim, Amjad
5
Vries, Gaaitzen J. de
5
Aarikka-Stenroos, Leena
4
Alford, Matthew
4
Bair, Jennifer
4
Buciuni, Giulio
4
Del Prete, Davide
4
Di Maria, Eleonora
4
Gallarza, Martina G.
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Inter-Organizational Relationships
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
6
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1
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
2
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
6
The customer value proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
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