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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"O'Cass, Aron"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Industrial marketing"
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Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business-to-Business-Marketing
1
Business-to-business marketing
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Customer integration
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Deutschland
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Dienstleistungsmanagement
1
Germany
1
Kundenintegration
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Kundenmanagement
1
Kundenorientierung
1
Lieferantenmanagement
1
Preismanagement
1
Preispolitik
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Pricing strategy
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Service management
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Supplier relationship management
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Theory
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Ehret, Michael
Homburg, Christian
O'Cass, Aron
Kleinaltenkamp, Michael
9
Plinke, Wulff
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Backhaus, Klaus
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Brashear-Alejandro, Thomas
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1
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ECONIS (ZBW)
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
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