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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"Plinke, Wulff"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Lehrbuch"
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Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
3
Business-to-business marketing
3
Investitionsgütermarketing
3
Lieferantenmanagement
3
Marketingmanagement
3
Supplier relationship management
3
Theory
3
Marketing management
2
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Competitive strategy
1
Customer service
1
Direktmarketing
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Kundenmanagement
1
Kundenservice
1
Market segmentation
1
Marktsegmentierung
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
Relationship marketing
1
Sales promotion
1
Strategic management
1
Strategisches Management
1
Unternehmenskooperation
1
Value creation
1
Verkaufsförderung
1
Vertrieb
1
Wettbewerbsstrategie
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Ehret, Michael
Homburg, Christian
Plinke, Wulff
Kleinaltenkamp, Michael
7
Backhaus, Klaus
5
Hüttner, Manfred
2
Schwarting, Ulf
2
Voeth, Markus
2
Ahsen, Anette von
1
Blythe, Jim
1
Bott, Dietrich
1
Pingel, Anette
1
Pingel, Annette
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
1
Zimmerman, Alan S.
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Technischer Vertrieb
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ECONIS (ZBW)
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
3
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
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