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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"Plinke, Wulff"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Textbook"
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Search: subject_exact:"Industrial marketing"
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Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
3
Business-to-business marketing
3
Investitionsgütermarketing
2
Lieferantenmanagement
2
Marketingmanagement
2
Supplier relationship management
2
Theory
2
Beschaffung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Customer service
1
Direktmarketing
1
Inter-firm cooperation
1
Kundenmanagement
1
Kundenservice
1
Marketing management
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
Relationship marketing
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Sales promotion
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Unternehmenskooperation
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Verkaufsförderung
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German
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Ehret, Michael
Homburg, Christian
Plinke, Wulff
Kleinaltenkamp, Michael
6
Backhaus, Klaus
4
Hüttner, Manfred
2
Schwarting, Ulf
2
Ahsen, Anette von
1
Blythe, Jim
1
Bott, Dietrich
1
Pingel, Anette
1
Pingel, Annette
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
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Voeth, Markus
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Zimmerman, Alan S.
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Technischer Vertrieb
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ECONIS (ZBW)
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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2
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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