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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
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Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
4
Business-to-business marketing
4
Deutschland
4
Germany
4
Lieferantenmanagement
3
Supplier relationship management
3
Bundling strategy
2
Business-to-Business-Marketing
2
Leistungsbündel
2
Arbeitszufriedenheit
1
Befragung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Causality analysis
1
Customer integration
1
Customer satisfaction
1
Dienstleistungsmanagement
1
Economics of information
1
Erfolgsfaktor
1
Estimation
1
Firm performance
1
Informationsökonomik
1
Interview
1
Job satisfaction
1
Kausalanalyse
1
Kundenintegration
1
Kundenmanagement
1
Kundenorientierung
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Preismanagement
1
Preispolitik
1
Pricing strategy
1
Relationship marketing
1
Salespeople
1
Schätzung
1
Service management
1
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Collection of articles of several authors
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Ehret, Michael
Homburg, Christian
Kleinaltenkamp, Michael
10
Backhaus, Klaus
3
Plinke, Wulff
3
Abrams, Jürgen
1
Albers, Sönke
1
Beckert, Walter
1
Binckebanck, Lars
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Burmann, Christoph
1
Büschken, Joachim
1
Cantù, Chiara
1
Charue-Duboc, Florence
1
Corsten, Daniel
1
Dingeldein, Ralf
1
Durach, Christian F.
1
Fließ, Sabine
1
Freudiger, Marcel P.
1
Friedrich, Wilhelm
1
Fritz, Wolfgang
1
Garbe, Bernd
1
Geerdes, Christian
1
Gersch, Martin
1
Gil Lafuente, Ana María
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Gil-Lafuente, Jaime
1
Hartmann, Eva
1
Heidingsfelder, Michael M.
1
Hinterhuber, Andreas
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Holzer, Michael W.
1
Huth, Wolf Dietger
1
Jacob, Frank
1
Kemper, Anne Christin
1
Kim, Jin-suk
1
Kindström, Daniel
1
Kirchherr, Matthias
1
Kirstges, Torsten
1
Klaiber, Udo
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Klarmann, Martin
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
2
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
2
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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