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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~type_genre:"Collection of articles of several authors"
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Innovation
Theorie
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Business-to-Business-Marketing
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Ehret, Michael
Homburg, Christian
Kleinaltenkamp, Michael
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
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