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~person:"Ehrlich, Matthias"
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Ehrlich, Matthias
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Globale Markenführung in differenzierten Onlinemedienmärkten
Ehrlich, Matthias
;
Urdahl, Eric
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 401-421)
.
2009
Persistent link: https://www.econbiz.de/10003786649
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