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~person:"Eisenbeiß, Maik"
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Eisenbeiß, Maik
Reinartz, Werner J.
96
Kumar, V.
23
Reinartz, Werner
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
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