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~person:"Eisend, Martin"
~subject:"Advertising effects"
~subject:"Brand management"
~subject:"Cultural identity"
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Advertising effects
Brand management
Cultural identity
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
15
Werbung
15
Meta-Analyse
11
Meta-analysis
11
Werbewirkung
11
Markenführung
7
Beziehungsmarketing
5
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Market research
5
Marktforschung
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
Brand
3
Gender
3
Geschlecht
3
Humor
3
Internet marketing
3
Kulturelle Identität
3
Markenartikel
3
Online-Marketing
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Product counterfeiting
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Produktpiraterie
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Social Web
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Social web
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Theorie
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Welt
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meta-analysis
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18
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Eisend, Martin
Phau, Ian
40
Loureiro, Sandra Maria Correia
34
Septianto, Felix
28
Gierl, Heribert
26
Ko, Eunju
26
Melewar, T. C.
26
Pelsmacker, Patrick de
26
Dens, Nathalie
25
Han, Heesup
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
22
Bang, Nguyen
21
Huber, Frank
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Guzman, Francisco
19
Japutra, Arnold
19
Laroche, Michel
18
Sarkar, Juhi Gahlot
18
Cleveland, Mark
17
MacInnis, Deborah J.
17
Pauwels, Koen
17
Torres, Ivonne M.
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Diehl, Sandra
16
Esch, Franz-Rudolf
16
Gázquez-Abad, Juan Carlos
16
Khan, Imran
16
Seo, Yuri
16
Zúñiga, Miguel Ángel
16
Ekinci, Yuksel
15
Martínez-López, Francisco J.
15
Romaniuk, Jenni
15
Shimul, Anwar Sadat
15
Sreejesh, S.
15
Valette-Florence, Pierre
15
Bauer, Hans H.
14
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Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
18
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1
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18
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1
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
4
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
5
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
6
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
7
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
8
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
9
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
10
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
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