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~person:"Eisend, Martin"
~subject:"Credibility"
~subject:"Inflationsbekämpfung"
~subject:"Vertrauen"
~type_genre:"Thesis"
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Glaubwürdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial
Eisend, Martin
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001825933
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