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~person:"Eisend, Martin"
~subject:"Empirische Methode"
~type:"book"
~type_genre:"Article in journal"
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Journal of advertising : official publication of the American Academy of Advertising
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Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
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