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~person:"Eisenhardt, Kathleen M."
~person:"Fernández, Walter"
~person:"Greco, Salvatore"
~person:"Holton, Judith A."
~person:"Huarng, Kun-Huang"
~person:"Longbottom, David"
~type:"article"
~type_genre:"Book section"
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Alternative market research methods : market sensing
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Alternative research methods : introducing market sensing : a qualitative and interpretive perspective on research
Longbottom, David
;
Lawson, Alison
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 124-165)
.
2019
Persistent link: https://www.econbiz.de/10011954808
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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
Persistent link: https://www.econbiz.de/10011569740
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3
The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 20-35)
.
2017
Persistent link: https://www.econbiz.de/10011569743
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4
The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 36-47)
.
2017
Persistent link: https://www.econbiz.de/10011569744
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5
Robust ordinal regression
Greco, Salvatore
;
Słowiński, Roman
;
Figueira, José Rui
; …
- In:
Trends in multiple criteria decision analysis
,
(pp. 241-283)
.
2010
Persistent link: https://www.econbiz.de/10008666906
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