//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisermann, Uwe"
~person:"Nufer, Gerd"
~person:"Winnen, Lothar"
~person:"Wrobel, Alexander"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Event marketing
14
Event-Marketing
14
Deutschland
3
Erfolgsfaktor
3
Germany
3
Success factor
3
Befragung
2
Big event
2
Brand image
2
Darstellende Kunst
2
Definition
2
Emotion
2
Großveranstaltung
2
Interview
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Performing arts
2
Social Web
2
Social web
2
Target group
2
Zielgruppe
2
2007-2012
1
Bewertung
1
Brand extension
1
Controlling-Informationssystem
1
Cultural tourism
1
Descriptive statistics
1
Deskriptive Statistik
1
Digital media
1
Digitale Medien
1
Enterprise
1
Essen
1
Evaluation
1
Experten
1
Experts
1
Freizeitwirtschaft
1
Internet marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Language
All
German
2
Author
All
Eisermann, Uwe
Nufer, Gerd
Winnen, Lothar
Wrobel, Alexander
Bär, Sören
3
Hermanns, Arnold
2
Kozinets, Robert V.
2
Zanger, Cornelia
2
Aro, Mari
1
Bagusat, Ariane
1
Barry, Holly
1
Barth, Matthias
1
Bauer, Hans H.
1
Baumgartner, Ekkehart
1
Binder, Alexander
1
Bookhagen, Andrea
1
Bourdache, Kaci
1
Bruhn, Manfred
1
Dams, Colja M.
1
Drengner, Jan
1
Einhorn, Isabelle
1
Ermer, Beatrice
1
Esch, Franz-Rudolf
1
Fenton, Pio
1
Gawlowski, Dominika
1
Grassmann, Burkhard
1
Hartmann, Rainer
1
Hautbois, Christopher
1
Heinrich, Daniel
1
Held, Björn
1
Kampbartold, Wolfgang
1
Kent, Anthony
1
Kiendl, Stephanie
1
Kilian, Karsten
1
Kirby, Audrey
1
Kirchgeorg, Manfred
1
Kooijman, Dion
1
Leahy, Rose
1
Lerch, Catrina
1
Leven, Wilfried
1
Littich, Martina
1
Masé, Stefania
1
Müller, Christian
1
more ...
less ...
Published in...
All
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relaunch von Marken durch Event-Marketing : Beispiel adidas
Nufer, Gerd
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 393-407)
.
2013
Persistent link: https://www.econbiz.de/10011447476
Saved in:
2
Brand Parks als Weiterentwicklung des Event-Marketings
Nufer, Gerd
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 157-166)
.
2008
Persistent link: https://www.econbiz.de/10003742845
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->