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~person:"Eisermann, Uwe"
~person:"Wrobel, Alexander"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
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