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~person:"Elberse, Anita"
~subject:"Konsumentenverhalten"
~subject:"Niche marketing strategy"
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Konsumentenverhalten
Niche marketing strategy
Bespielte Medien
3
Pre-recorded media
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2000-2005
2
Consumer behaviour
2
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Elberse, Anita
Bourreau, Marc
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Chiou, Lesley
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ECONIS (ZBW)
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Superstars and underdogs : an examination of the long tail phenomenon in video sales
Elberse, Anita
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436354
Saved in:
2
Should you invest in the long tail?
Elberse, Anita
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 88-96
Persistent link: https://www.econbiz.de/10003736018
Saved in:
3
Superstars and underdogs : an examination of the long-tail phenomenon in video sales
Elberse, Anita
;
Oberholzer-Gee, Felix
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10003641113
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