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~person:"Elhauge, Einer"
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Artificial intelligence"
~subject:"Theorie"
~type_genre:"Article in journal"
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21
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Elhauge, Einer
Krafft, Manfred
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12
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9
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9
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6
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4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Die Betriebswirtschaft : DBW
1
International journal of industrial organization
1
Journal of business economics : JBE
1
Journal of competition law & economics
1
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Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Robust exclusion and market division through loyalty discounts
Elhauge, Einer
;
Wickelgren, Abraham L.
- In:
International journal of industrial organization
43
(
2015
),
pp. 111-121
Persistent link: https://www.econbiz.de/10011488676
Saved in:
4
How loyalty discounts can perversely discourage discounting
Elhauge, Einer
- In:
Journal of competition law & economics
5
(
2009
)
2
,
pp. 189-231
Persistent link: https://www.econbiz.de/10003880265
Saved in:
5
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
6
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
7
Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10001402414
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