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~person:"Elliott, Richard"
~subject:"Brand image"
~subject:"Luxury goods"
~type_genre:"Book section"
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Elliott, Richard
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The evolution of brands : from signals of quality to storehouses of trust
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Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
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2009
Persistent link: https://www.econbiz.de/10003784580
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