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~person:"Ellis, Joan L."
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Ellis, Joan L.
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Consumers' willingnes to pay using an experimental auction methodology : applications to brand equity
Li, Yan Ming
;
Ellis, Joan L.
- In:
International journal of consumer studies
38
(
2014
)
4
,
pp. 436-441
Persistent link: https://www.econbiz.de/10010407422
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