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~person:"Ellram, Lisa M."
~subject:"Germany"
~subject:"Kostenmanagement"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
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An Agency Theory perspective on the purchase of marketing services
Tate, Wendy L.
;
Ellram, Lisa M.
;
Bals, Lydia
;
Hartmann, Evi
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 806-819
Persistent link: https://www.econbiz.de/10008737503
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