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~person:"Elmogy, Kawther Al Said"
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Brand Loyalty
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Celebrity Athletes
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Generation Y
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Positive Word-of-Mouth
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Product Switching
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Sport Consumers
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Elmogy, Kawther Al Said
Mavondo, Felix
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International Journal of Customer Relationship Marketing and Management (IJCRMM)
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Impact of Athlete Role Model on the Behavioural Intentions of the Youth in Egypt
Mohamed, Alaaeldin Hamdy Ahmed
;
Mahmoud, Dina Kamal
; …
- In:
International Journal of Customer Relationship …
7
(
2016
)
4
,
pp. 27-39
to spread
positive
word
of
-
mouth
about the product or the brand and enhances brand loyalty. …
Persistent link: https://www.econbiz.de/10012043755
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