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~person:"Engel, Larry"
~person:"Mann, Andreas"
~type_genre:"Conference paper"
~type_genre:"Market information"
~type_genre:"Ratgeber"
~type_genre:"Thesis"
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Direct marketing
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Advertising effects
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Engel, Larry
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Der Einsatz der Blockchain-Technologie im (Dialog-)Marketing : im Spannungsfeld von Game-Changing-Potenzialen und Akzeptanzproblemen
Mann, Andreas
;
Knauer, Florian Oliver
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 85-118)
.
2020
Persistent link: https://www.econbiz.de/10012172322
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2
Dialog Excellence : Erfolgswirkungen und -determinanten des Dialogmarketing
Mann, Andreas
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 1-29)
.
2019
Persistent link: https://www.econbiz.de/10011999944
Saved in:
3
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
4
Die haptische Gestaltung von Direct Mailings : dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert
Barkhof, Andrea
-
2016
Persistent link: https://www.econbiz.de/10011414829
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