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~person:"Engelhardt, Werner Hans"
~person:"Hilt, Constantin"
~person:"Müller, Edda"
~subject:"Business economics"
~type:"article"
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Institutionelle Orientierung des Marketing
Engelhardt, Werner Hans
;
Zentes, Joachim
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 107-116)
.
2000
Persistent link: https://www.econbiz.de/10001518870
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