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~person:"Engler, Daniel E."
~subject:"Core competency"
~subject:"Marketingmanagement"
~type_genre:"Case study"
~type_genre:"Firmeninformation"
~type_genre:"Lehrbuch"
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Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
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