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~person:"Enke, Margit"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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Medienbezogene Effekte von Product Placement : theoretische Konzeption und empirische Analyse
Rathmann, Peggy
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2014
Persistent link: https://www.econbiz.de/10010402367
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