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~person:"Erickson, Lance-Michael"
~person:"Herrmann, Andreas"
~subject:"Konsumentenverhalten"
~type_genre:"Thesis"
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Consumer behaviour
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Marketing theory
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Erickson, Lance-Michael
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Schriftenreihe der Wissenschaftlichen Hochschule für Unternehmensführung Koblenz / Forschung
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ECONIS (ZBW)
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The development of price knowledge among young consumers : a socialization perspective
Erickson, Lance-Michael
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2003
Persistent link: https://www.econbiz.de/10003564773
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Produktwahlverhalten : Erläuterung und Weiterentwicklung von Modellen zur Analyse des Produktwahlverhaltens aus marketingtheoretischer Sicht
Herrmann, Andreas
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1992
Persistent link: https://www.econbiz.de/10013389882
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