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~person:"Eriksson, Kent"
~person:"Girard, Tulay"
~person:"Khan, Imran"
~person:"Lambkin, Mary"
~person:"Mäenpää, Irinja"
~source:"econis"
~subject:"Markenimage"
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Consumer behaviour
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Bank
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Eriksson, Kent
Girard, Tulay
Khan, Imran
Lambkin, Mary
Mäenpää, Irinja
Fatma, Mobin
2
Rahman, Zillur
2
Amoako, George Kofi
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Sharifah Faridah Syed Alwi
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Simms, Errol A.
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The international journal of bank marketing : IJBM
4
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ECONIS (ZBW)
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Stock exchange brands as an influence on investor behavior
Çal, Betül
;
Lambkin, Mary
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
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2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
4
Building company reputation and brand equity through CSR : the mediating role of trust
Fatma, Mobin
;
Rahman, Zillur
;
Khan, Imran
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 840-856
Persistent link: https://www.econbiz.de/10011456329
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