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~person:"Eriksson, Kent"
~person:"Girard, Tulay"
~person:"Mäenpää, Irinja"
~person:"Robson, Julie"
~person:"Yavas, Ugur"
~subject:"Dienstleistungsmarketing"
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Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
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