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~person:"Eriksson, Taina"
~person:"Glynn, Mark S."
~subject:"Brand management"
~subject:"KMU"
~type_genre:"Aufsatz im Buch"
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Value chain management capability in international SMEs
Eriksson, Taina
;
Nummela, Niina
;
Sainio, Liisa-Maija
; …
-
2017
Persistent link: https://www.econbiz.de/10011597915
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
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2009
Persistent link: https://www.econbiz.de/10003836347
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