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~person:"Esch, Franz-Rudolf"
~person:"Hill, Charles W. L."
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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Brand management
13
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13
Multinationales Unternehmen
9
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9
Management
8
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5
Welt
5
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5
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4
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Esch, Franz-Rudolf
Hill, Charles W. L.
Smith, Alan D.
24
Schmid, Stefan
21
Hirt, Geoffrey A.
18
Kotler, Philip
18
Bruhn, Manfred
17
Gassmann, Oliver
17
Zentes, Joachim
17
Block, Stanley B.
14
Gleich, Ronald
14
Herstatt, Cornelius
14
Horváth, Péter
14
Wild, John J.
14
Bieger, Thomas
13
Horngren, Charles T.
13
Willcocks, Leslie
13
Wirtz, Bernd W.
13
Brealey, Richard A.
12
Gitman, Lawrence J.
12
Hollenbeck, John R.
12
Lacity, Mary Cecelia
12
Myers, Stewart C.
12
Töpfer, Armin
12
Whittington, Richard
12
Armstrong, Gary
11
Foroudi, Pantea
11
Johnson, Gerry
11
Kerin, Roger A.
11
Noe, Raymond A.
11
Perreault, William D.
11
Siegfried, Patrick
11
Angwin, Duncan
10
DuBrin, Andrew J.
10
Kaudela-Baum, Stephanie
10
Lindgreen, Adam
10
McCarthy, Edmund Jerome
10
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10
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10
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ECONIS (ZBW)
25
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1
Global business today
Hill, Charles W. L.
;
Hult, G. Tomas M.
-
2020
-
11e
Persistent link: https://www.econbiz.de/10011995280
Saved in:
2
Global business today
Hill, Charles W. L.
-
2011
-
7. ed., global ed.
Persistent link: https://www.econbiz.de/10008908462
Saved in:
3
Corporate Brand
Management
: Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012033467
Saved in:
4
Strategic
management
: an integrated approach : theory & cases
Hill, Charles W. L.
;
Schilling, Melissa A.
;
Jones, Gareth R.
-
2020
-
13e
Persistent link: https://www.econbiz.de/10014021437
Saved in:
5
Global business today
Hill, Charles W. L.
-
2009
-
6th ed., internat. ed.
countertrade -- Global production, outsourcing, and logistics -- Global marketing and R&D -- Global human resource
management
…
Persistent link: https://www.econbiz.de/10003722020
Saved in:
6
Global business today
Hill, Charles W. L.
-
2008
-
5. ed.
Persistent link: https://www.econbiz.de/10003399112
Saved in:
7
Global business today
Hill, Charles W. L.
-
2006
-
4. ed
Persistent link: https://www.econbiz.de/10002604537
Saved in:
8
Corporate Brand
Management
: Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2014
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010687
Saved in:
9
International business : competing in the global marketplace
Hill, Charles W. L.
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10013469321
Saved in:
10
International business : competing in the global marketplace
Hill, Charles W. L.
-
2007
-
6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
Saved in:
1
2
3
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