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~person:"Esch, Franz-Rudolf"
~person:"Hinson, Robert"
~person:"Jaakkola, Matti"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
~subject:"Öko-Marketing"
~type_genre:"Lehrbuch"
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
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