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~person:"Esch, Franz-Rudolf"
~person:"Jiang, Baojun"
~person:"Schmieder, Ulf-Marten"
~person:"Skiera, Bernd"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Integrierte Markenkommunikation im Multi-Channel-Marketing
Esch, Franz-Rudolf
;
Strödter, Kristina
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 427-450)
.
2007
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