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~person:"Esch, Franz-Rudolf"
~person:"Jiang, Baojun"
~person:"Schmieder, Ulf-Marten"
~person:"Skiera, Bernd"
~subject:"Mobile Marketing"
~type_genre:"Aufsatz im Buch"
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Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
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Mobile Marketing als Schlüsselgröße für Multichannel-Commerce
Möhlenbruch, Dirk
;
Schmieder, Ulf-Marten
- In:
Mobile commerce : Grundlagen, Geschäftsmodelle, …
,
(pp. 67-89)
.
2002
Persistent link: https://www.econbiz.de/10001631039
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